The families planning elder care are looking for you. Be the one they find.

GrayBrief readers are adult children actively preparing: researching Medicaid, signing documents, comparing facilities, and choosing who to trust. A GrayBrief listing puts your practice in front of them at exactly that moment.

Built for the professionals families actually need.

Elder law attorneys

Geriatric care managers

Home care agencies

Medicare agents

Financial planners

Senior move managers

Why a GrayBrief listing is different.

Flat fee. No referral commissions. Ever. Most directories get paid when they steer families to whoever pays the most. We do not take a cut of anything, so a GrayBrief recommendation stays a real one. That is why families trust the page you will be on.

Every listing is vetted. We review credentials, licensing, and standing before anything goes live. We say no. That is the entire point.

An audience that is ready, not browsing. Our readers arrive from a course and guides that end with one instruction: now go talk to a professional in your state. You are the next step we point them to.

Families contact you directly. No middleman, no lead reselling, no pay-per-click auctions. Your listing, their inbox, your client.

For a limited time only

$990$490/year

One vetted listing: your credentials, states served, specialties, and direct contact. Renews annually. Cancel anytime. Price locked for as long as your listing stays active.

Apply for a listing →

Apply for your listing.

Applications are reviewed within 5 business days. Payment happens after approval, never before.

Full name Professional credential / license Practice or business name Category State(s) served Email Website What should families know about you?

We verify every credential before a listing goes live. Incomplete applications are returned, not rejected.

Questions, answered.

Do you take referral fees or commissions?

No, and we never will. Listings are flat-fee so our recommendations are not for sale. That policy is why families trust the directory, which is why the listing is worth having.

Who sees my listing?

GrayBrief customers and readers: adult children actively planning care for the aging adults in their lives, filtered to the states you serve.

What if my application is not approved?

You pay nothing. Payment only happens after your credentials are verified and your listing is approved.

Can I cancel?

Anytime. Your listing stays live through the end of your paid period.