GrayBrief โ€” Smart elder care for the rest of us
New โ€” State-by-state playbooks

The smartest way
to navigate elder care.

GrayBrief is the field guide for the generation taking care of the generation that raised them. Medicaid, POA, facility licensing, and the rest โ€” in plain English, by state, written by people who have done it.

Free. No credit card. Updated monthly by attorneys + RNs.
Written with input from elder law attorneys, RNs, and people who've done it.
ยง 02 โ€” Why now

Our parents are aging into the most complex care system in the world. Nobody handed us the manual.

The Boomers built the systems. Gen X is exhausted by them. We're next, and we have roughly five years before the wave hits.

73M
Americans age 65+ by 2030. The largest elder cohort in U.S. history.
$0
What Medicare pays for long-term custodial care. Most families don't know this.
5yrs
How far back Medicaid can look at your parent's finances. Plan early.
38%
Of millennials are already informally caregiving โ€” averaging 20 hrs/week.
ยง 03 โ€” Sample playbook

State guides, plainly.

Each playbook breaks down the rules for your state โ€” no legalese, no runaround.

Playbook ยท New York v.2026.05
Medicaid look-back, plainly.
Today
โˆ’12m
โˆ’24m
โˆ’36m
โˆ’48m
โˆ’60m
Look-back window
60 months
Penalty divisor
$14,012/mo
Home equity cap
$1,071,000
Community spouse
$154,140

Start with your state.

Get your free state playbook plus the weekly GrayBrief newsletter โ€” plain English, for the generation figuring this out in real time.

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